Privacy Policy

We collect information you provide directly to us, information we collect automatically, and information from third-party sources.

Information You Provide

• Account details: name, email address, phone number, company name, and job title when you register or contact us.
• Communications: messages, enquiries, and feedback you send us via forms, email, or chat.
• Payment information: billing address and payment method details processed securely through our payment providers.
• Business information: details about your organisation, use cases, and requirements you share during onboarding or discovery calls.

Information Collected Automatically

• Usage data: pages visited, features used, session duration, clicks, and navigation paths.
• Device & technical data: IP address, browser type and version, operating system, device identifiers, and screen resolution.
• Cookies & tracking technologies: see our Cookies section below.
• Log data: server logs, error reports, and performance data.

Information from Third Parties

• Analytics providers (Google Analytics, Hotjar) that help us understand site behaviour.
• Advertising partners (Meta / Facebook, Google Ads) that may share aggregated audience insights with us.
• Calendar and scheduling tools (Cal.com) when you book a call.

We use the information we collect for the following purposes:

• Service delivery: to build, operate, and improve our AI agent products and services, and to fulfil our contractual obligations to you.
• Account management: to create and manage your account, authenticate your identity, and process payments.
• Communications: to respond to your enquiries, send product updates, onboarding guidance, and support messages.
• Marketing: to send you information about our services, case studies, and events where you have opted in or where we have a legitimate interest. You may opt out at any time.
• Analytics & improvement: to understand how people use our website and services so we can improve them. We do not use your content to train AI models without explicit consent.
• Security & fraud prevention: to detect, investigate, and prevent fraudulent transactions, abuse, and other harmful activity.
• Legal compliance: to meet our obligations under applicable laws and regulations.

Where the General Data Protection Regulation (GDPR) or UK GDPR applies, we process your personal data under the following legal bases:

• Contract: processing is necessary to perform the contract we have with you or to take steps at your request before entering into a contract.
• Legitimate interests: processing is necessary for our legitimate business interests (e.g. analytics, security, marketing to existing customers), provided those interests are not overridden by your rights.
• Consent: where you have given us clear, freely given consent — for example, for certain marketing communications or cookies.
• Legal obligation: processing is necessary for compliance with a legal obligation to which we are subject.

We do not sell your personal data. We may share your information only in the following circumstances:

• Service providers: trusted third-party vendors who help us operate our business (e.g. cloud hosting, payment processing, email delivery, analytics). They are contractually bound to protect your data.
• Business transfers: if we merge with, are acquired by, or sell assets to another company, your information may be transferred as part of that transaction.
• Legal requirements: when required by law, regulation, court order, or government authority.
• Protection of rights: when necessary to protect the rights, property, or safety of Agentic AI Labs, our clients, or the public.
• With your consent: in any other case where you have given explicit permission.

Our key sub-processors include: Google (analytics, ads, workspace), Meta (advertising), Hotjar (session recording), Cal.com (scheduling), and our cloud infrastructure provider. A full and current list is available upon request.

We use cookies and similar tracking technologies to operate our website and to understand how visitors interact with it.

• Essential cookies: required for the website to function. They cannot be disabled.
• Analytics cookies: help us count visits and understand traffic sources (e.g. Google Analytics, Hotjar).
• Advertising cookies: used to deliver relevant ads and measure ad campaign effectiveness (e.g. Meta Pixel, Google Ads conversion tracking).
• Functional cookies: remember your preferences to enhance your experience.

You can control cookies through your browser settings or, where applicable, through our cookie consent banner. Disabling certain cookies may affect website functionality.

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include:

• Encryption of data in transit (TLS) and at rest (AES-256).
• Access controls limiting who can view personal data within our team.
• Regular security assessments and monitoring.
• Secure cloud infrastructure hosted by reputable providers with industry-standard certifications.

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Specifically:

• Account data is retained for the duration of your relationship with us and for a reasonable period afterwards (up to 2 years) for legitimate business purposes such as dispute resolution.
• Customer content and workspace data is deleted within 30 days of contract termination or upon your written request, unless we are required by law to retain it.
• Financial records (invoices, payment history) are retained for up to 7 years as required by applicable accounting and tax laws.
• Marketing opt-out records are retained indefinitely to honour your preferences.

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Correction: request that inaccurate or incomplete data is corrected.
• Deletion: request that we delete your personal data (“right to be forgotten”) where there is no overriding legal basis for us to retain it.
• Portability: receive your data in a structured, machine-readable format.
• Objection: object to processing based on legitimate interests, including for direct marketing.
• Restriction: request that we restrict the processing of your data in certain circumstances.
• Withdraw consent: where processing is based on your consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at aditya@tryagentikai.com. We will respond within 30 days. We may need to verify your identity before acting on your request.

California residents (CCPA): You have the right to know what personal information we collect, disclose, and sell (we do not sell personal data), and the right to non-discrimination for exercising your privacy rights.

Agentic AI Labs operates globally. Your data may be transferred to and processed in countries other than your own, including countries whose data protection laws may differ from those in your jurisdiction. Where we transfer data outside the European Economic Area (EEA) or UK, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses approved by the European Commission, or equivalent mechanisms — to protect your personal data.

Our services are not directed to children under the age of 13 (or 16 where applicable under local law). We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

Our website may contain links to third-party websites, products, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site you visit.

Our products use artificial intelligence and automated processing to perform tasks on your behalf (e.g. voice responses, scheduling, follow-ups). Please note:

• AI-generated outputs are provided as-is and may not always be accurate. They should be reviewed before being relied upon for important decisions.
• We do not use your customer conversations or content to train or improve our underlying AI models without your explicit written consent.
• Where automated decision-making has legal or similarly significant effects on individuals, you have the right to request human review.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the “Effective Date” at the top of this page and, where appropriate, by sending you an email notification. Your continued use of our services after any changes constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

If you are located in the EEA or UK and are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.