How do I work out what a lead is worth without a fancy report?

Three numbers you already know: average job value, how many enquiries you close, and repeat plus referral value. Multiply your job value by your close rate to get the worth of one enquiry, then multiply that across a year of extra booked calls. It is your own maths on your own numbers, which makes it more honest than any borrowed benchmark.

My rankings genuinely went up. Isn't that progress?

It can be, but only if the words you rank for are ones buyers actually type, and only if the clicks land somewhere built to convert. Rankings for low-intent phrases bring visitors who were never going to pay. Progress is measured in enquiries and booked calls, not positions on a results page.

Why does a cheap package cost more than it charges?

Because a package that books nothing does not just waste the monthly fee, it burns the months. While you pay for activity that produces no pipeline, a competitor spends the same money on buyer-intent work and takes the customers you both wanted. The lost quarters are the real bill.

What is the single most useful thing to ask an SEO vendor?

Ask them to show enquiries and booked calls, not rankings and traffic. Then ask which specific keywords they consider buyer-intent, and how clicks are tracked through to your phone or CRM. An outcome-accountable agency answers plainly. An activity-accountable one changes the subject back to rankings. If you want the shortest path to a phone that rings, start by pricing your own lead, then compare your current contract against what a booked-call SEO package in Singapore actually commits to and judge it on that alone.

Business

What a lead is worth vs cheap SEO in Singapore

Sep 2, 2026

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