Does an automated first response break the publicity rules for Singapore lawyers?

The rules require that publicity is not false, misleading, or inaccurate, that there is no touting, and that you stay responsible for what is said on your behalf. A well-built system runs your own approved wording and does not give advice or make claims you have not signed off. Confirm your specific approach against the current Professional Conduct Rules and the Law Society's guidance, since this is what the rules require and not legal advice.

What happens to an enquiry that comes in at night or on the weekend?

It gets acknowledged in seconds, any time, on the channel the person used, and the basic facts get captured. Family and criminal matters especially surface after hours, which is exactly when enquiries used to sit until Monday. The person is either booked into a consult or placed on a follow-up cadence, so nothing waits three days for them to have already retained someone else.

Who runs the conflicts check if the intake is captured automatically?

You do. The system captures and structures the intake, matter type, parties, urgency, key facts, and acknowledges the enquirer fast. It does not clear conflicts and does not decide to act. That decision stays with your lawyers, which is where it has to sit. Fast capture actually helps, because the conflicts call gets made on complete information sooner.

Will I get junk enquiries that do not match my practice areas?

Enquiries are qualified against your real criteria and routed to the right practice group before a fee-earner sees them. A conveyancing enquiry does not land in the litigation pile, and obvious price-shoppers and wrong-fit matters are filtered out first. You spend your time on the matters worth taking, not on sorting.

Do I have to move my firm onto new software?

No. The intake, routing, booking, and follow-up are built inside your own CRM and tools, so the data stays yours and you can take it in-house whenever you want. You are building your own asset, not renting a shared list from a directory. Start by mapping where your enquiries actually leak, then see what plugging that gap looks like on our lead generation for law firms in Singapore page.

Business

How Singapore law firms stop losing enquiries at intake

Sep 2, 2026

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